Expert articles about third-party apps for ecommerce optimization.
Consumer Goods is the largest sample in the Shopify Speed Benchmark (225 stores) but ranks 8th of 9 for mobile speed. The drag comes from JavaScript and third-party tooling, not images. CrUX field data tells a different story, with 87% of stores passing LCP thresholds.
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Fashion & Apparel ranks 6th among nine Shopify industries for mobile speed. Across 177 stores, the data reveals the heaviest homepage images, a return-rate tax from sizing and shipping tools, and a 47-point gap between the Prestige demo and real-world performance.
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Automotive parts stores rank first for Shopify speed across 9 industries. Across 164 stores, the data points to a specific combination of fewer third-party services, lighter JavaScript, and simpler page structures that every vertical can learn from.
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Beauty & Personal Care ranks last among nine Shopify industries for mobile speed. Across 180 stores, the data points to a specific combination of ad pixels, review widgets, and subscription tools that other verticals simply don't carry.
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We analyzed 1,533 Shopify stores to see how third-party services affect speed. See which categories correlate most with lower scores, which scripts block the browser most, and how to audit your own store.
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We tested 1,533 Shopify stores across 9 industries with roughly 28,000 PageSpeed Insights tests. Here's how each industry, theme, and third-party service mix impacts store performance on mobile and desktop.
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