Expert articles about benchmark for ecommerce optimization.
ROAS varies by industry, channel, margin, and attribution window. This 2026 guide compares public ROAS benchmarks across 12 ecommerce verticals and explains how to read them without confusing revenue with profit.
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Consumer Goods is the largest sample in the Shopify Speed Benchmark (225 stores) but ranks 8th of 9 for mobile speed. The drag comes from JavaScript and third-party tooling, not images. CrUX field data tells a different story, with 87% of stores passing LCP thresholds.
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Fashion & Apparel ranks 6th among nine Shopify industries for mobile speed. Across 177 stores, the data reveals the heaviest homepage images, a return-rate tax from sizing and shipping tools, and a 47-point gap between the Prestige demo and real-world performance.
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Automotive parts stores rank first for Shopify speed across 9 industries. Across 164 stores, the data points to a specific combination of fewer third-party services, lighter JavaScript, and simpler page structures that every vertical can learn from.
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Beauty & Personal Care ranks last among nine Shopify industries for mobile speed. Across 180 stores, the data points to a specific combination of ad pixels, review widgets, and subscription tools that other verticals simply don't carry.
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We tested 1,533 Shopify stores across 9 industries with roughly 28,000 PageSpeed Insights tests. Here's how each industry, theme, and third-party service mix impacts store performance on mobile and desktop.
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