Free Shipping Threshold Calculator

One that sits slightly above the order value where your orders already cluster, so a typical shopper needs one small add-on to qualify (Intelligems). An average threshold quoted from other stores is not a target for yours, because your order values and shipping costs are not theirs. Use this calculator to check what your candidate costs.

Because they are where the money goes. An order that was already above the threshold stops paying the shipping fee and adds nothing in return. In the guide's example, 28% of orders already qualified, and they cost more than the bigger baskets earned back.

It depends on your numbers. In the guide's example store (a $75 threshold, $8 shipping of which shoppers paid $6, a 45% margin), it takes about 73 extra orders per 1,000, a relative lift of roughly 7.3%. For comparison, one agency test on the Intelligems blog lowered a threshold from $150 to $75 and measured a 6% conversion lift (Enavi).

There is no fixed target. The "65% of orders" figure that circulates is one of three warning-sign questions in an agency guide, not a benchmark. A more useful check from Intelligems: if fewer than about 30% of orders sit within $10 of the threshold, it may be too high.

Shoppers prefer no minimum, yet only about 48% of the merchants in FedEx's 2024 survey offered free shipping. Free shipping on everything removes the nudge to add items and costs shipping on the smallest orders. In one Intelligems test, a $50 threshold beat free shipping on everything, with AOV up 6.5% and revenue up about 3%.

Run it against your current setup and judge it by profit per visitor, not AOV or conversion alone. Plan the sample size before launch with the A/B test calculator, and count returns even when they arrive after the test ends, since free shipping can raise the return rate (Shehu, Papies and Neslin).