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Free ecommerce SEO audit that shows what to fix

Find out what is keeping your products out of search. Every issue comes back with steps written for the platform we detect.

Free • No signup • Results in about 30 seconds • Fixes ranked by impact

SEO checks made for online stores

Generic SEO checkers miss ecommerce. We check Product schema, collection indexability, and the technical signals that move store rankings.

Indexability & Crawl9/10 pass92

Page is indexable (no noindex)

No noindex directive found.

Canonical tag present and valid

Canonical points to this page.

robots.txt valid and references sitemap

robots.txt exists but does not reference a sitemap.

XML sitemap reachable

The sitemap loaded successfully.

Indexability: robots.txt, sitemap, canonical, and noindex

A noindex left on after a staging move, or a canonical pointing at the wrong URL, keeps a page out of search whatever else is right. We read what your storefront actually served.

On-Page & Meta4/7 pass69

Title tag present and well-sized

Title is 68 characters (aim for 30 to 60).

Meta description present and well-sized

No meta description found.

Mobile viewport set

Mobile viewport meta tag is set.

Open Graph tags for social sharing

Only 2 of 3 core Open Graph tags are set.

On-page SEO: title tags, meta descriptions, and Open Graph

Length, duplication, and what appears when someone shares the page. Plus the H1, heading order, internal links, and image alt text on the page itself.

Structured Data3/4 pass83

Structured data present

JSON-LD structured data was detected.

Product schema with price and availability

Product schema is present but missing availability.

Breadcrumb schema

Breadcrumb data was detected.

Structured data: Product schema, price, and availability

Product rich results need price and availability inside the offer, not just a Product block. Organization and Breadcrumb markup are checked alongside it.

Technical & Speed2/4 pass61

Performance score

Mobile performance score is 58/100. Speed affects rankings and conversions.

Core Web Vitals

LCP 1.8 s, CLS 0.01, INP 79ms (real-user data for this page, last 28 days).

Text compression enabled

No text compression detected on the HTML response.

No mixed content

No insecure http resources detected.

Technical SEO: Core Web Vitals, HTTPS, and compression

The performance score, the three Core Web Vitals Google ranks on, text compression, and any resource still loading over insecure http.

An ecommerce SEO audit with clear next steps

What passed, what needs work, and which fixes matter most.

Prioritized SEO findings shown as collapsed cards

Know what to fix first

Failed checks and warnings are ranked by impact, so you can focus on the changes most likely to help.

  • The issues most likely to hold the page back rise to the top.
  • Every card shows its status, priority, and finding.
  • Open any result for context, fix steps, and useful tools.
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Analysis

Alt text describes product images to search engines and screen readers. Six of 14 images on this page are missing it.

Why it matters

Missing alt text limits Google Images discovery and makes the store less accessible.

Target

Descriptive alt text on product and content images

Name the product, color, and context. Use empty alt only for decorative graphics.

How to Fix

  1. 1. Add useful alt text to product and content images.
  2. 2. Add alt attributes to image tags in your template and content.
Recommended tools

Screaming Frog SEO Spider — Desktop crawler that audits technical SEO across a site (free up to 500 URLs).

See what is wrong and how to fix it

Each check explains what we found, why it matters, and the steps you can take next.

  • We explain the result in plain English and show you the affected part of the page.
  • Learn how the issue can affect search visibility, accessibility, or the shopping experience.
  • Check the expected setup, value, or range before you make a change.
  • Get platform-specific steps and relevant tools when they can make the job easier.
Check my page free

How to run an ecommerce SEO audit

Four steps, about thirty seconds, and no account.

  1. 1

    Enter your store URL

    Paste any store URL. We read the live page, your robots.txt and , detect your platform, and run Google Lighthouse.
  2. 2

    Review your SEO score

    Get one score out of 100, plus a score for each area: indexability, on-page SEO, structured data, content, and technical health.
  3. 3

    Read every check

    Each of the 31 checks comes back as a pass, a warning, or a fail, with the exact finding from your page rather than a generic rule.
  4. 4

    Follow the fix list

    Issues are ranked by impact. Each one explains why it matters and how to fix it, with Shopify and WooCommerce steps where they differ.

What to know before your first check

What the audit checks, which pages to run it on, and how it fits with other SEO tools.

What does this ecommerce SEO audit check?

We run 31 programmatic checks across five areas: indexability and crawl (robots.txt, , canonical, noindex), on-page and meta (title, , viewport, Open Graph), content and headings (H1, word count, image alt text, ), structured data (Product, Organization, Breadcrumb schema), and technical health (HTTPS, compression, performance, and Core Web Vitals, scored from real-user data where Google has enough of it and from a lab run otherwise). The product page optimization guide covers the on-page side in depth.

What is an ecommerce SEO audit?

It is a structured check of whether search engines can find, crawl, and rank your store, and whether your pages send the right signals. For online stores that means product and collection indexability, Product structured data, titles and meta, image alt text, and site speed. We run those checks on a page in seconds.

Does this cover an ecommerce website audit?

It covers the SEO part of an ecommerce website audit: indexability, titles and meta, structured data, content, and technical health, including Core Web Vitals, on the page you enter. A website audit also looks at usability, checkout, and trust, and the full ecommerce audit adds those for your homepage, a product page, and the cart.

Is this an SEO checker or a full SEO audit?

It is an SEO audit. Every check is scored, the findings are ranked by impact, and each one comes with fix steps for your platform. It reads the page you enter, so run it on each template that earns traffic: your homepage, a product page, and a .

What does a store SEO audit cover that a normal SEO check does not?

The parts that only matter when you sell something. We open your Product schema and check whether price and availability are actually inside the offer, because that is what makes a product rich result eligible. We count words after stripping your nav, header, and footer, so a thin product page cannot hide behind store furniture. On Shopify we confirm your robots.txt still blocks /cart, /checkout, and /account, which a theme edit can quietly undo.

Does it work for Shopify and WooCommerce?

Yes. We detect your platform and give platform-specific fixes. For a deeper Shopify-only pass with theme and robots.txt checks, use our Shopify SEO audit. WooCommerce stores get WordPress-specific fix steps.

Does it work for BigCommerce, Magento, or a custom store?

Yes. The 31 general checks read your HTML, headers, robots.txt, and , so they run on any platform, custom builds included. Platform detection currently recognises Shopify, WooCommerce, Shoptet, and NexyShop. Shopify gets three additional checks, and supported platforms also get fix steps written for their admin. Other platforms get the same general findings with generic fix steps.

Which pages should I run it on?

Start with your homepage, then your best-selling product page and a main . Those three cover the templates that earn most organic traffic, and structured data like Product and only shows up on product and collection pages. Re-run the audit on the same URL after each change to confirm the fix.

What is the difference between an SEO audit and a site speed test?

An SEO audit checks whether your store can be found and ranked: indexability, meta, structured data, and links. A speed test checks how fast pages load through Core Web Vitals. Both affect sales for different reasons. For the speed side, run our website speed test or read the site speed guide.

Will fixing these issues improve my rankings?

Fixing technical and on-page gaps clears obstacles that can hold a store back, like a missing title, a noindex tag, or thin Product schema. Rankings also depend on content and links, so treat this as one input rather than a guarantee. The report shows which fixable gaps exist now.

How is this different from Screaming Frog or Ahrefs Site Audit?

Screaming Frog and Ahrefs Site Audit crawl a whole catalog: duplicate titles across thousands of product URLs, your internal link graph, and using . They cost money and need setting up. This audit is free, runs in about 30 seconds, and checks the ecommerce signals on the page you enter, such as whether Product schema carries price and availability inside the offer. Use it to check a template before and after a change, and a crawler for catalog-wide questions.

Do you offer ecommerce SEO audit services?

Yes. This SEO audit is self-serve and runs instantly. For a human review we offer Expert Audit and Consulting as a separate enquiry, and the full ecommerce audit covers SEO alongside conversions, accessibility, mobile, speed, and trust.

Is this ecommerce SEO audit free?

Yes, completely free, with no signup and no credit card. Enter a URL and you get the full report on screen. The audit is rate-limited to keep it fast for everyone.

Choose the audit for your next step

Use the free check for one page. Choose the full audit when you want to improve the whole shopping journey.

Ecommerce SEO audit

Free

Check one page for SEO issues.
No signup.

  • Can search engines find your page?
  • Page title, description, and social previews
  • Product and breadcrumb data
  • Page speed and Core Web Vitals
  • Shopify and WooCommerce tips
  • How easy your store is to use and trust
  • How your cart and checkout work

You are using this free tool now.

Full ecommerce audit

Recommended
$19one time

Check the parts of your store that affect sales, from search and speed to checkout.

  • Homepage, product page, and cart
  • Search, speed, mobile, accessibility, and trust
  • Your own screenshots and examples of each fix
  • Advice for your store platform
  • Clear priorities and steps to fix each issue
Run the full ecommerce audit

On Shopify? The Shopify SEO audit adds theme structured data and robots.txt checks.

Keep improving your store's search visibility

Practical guides on store speed, structured data, and deeper store audits.

1,400+ stores audited

Want the full picture?

The SEO audit covers search. A full audit adds conversions, accessibility, mobile and trust.

Free preview  •  No credit card  •  Nothing to install