Marketing Analytics Articles

Expert articles about marketing analytics for ecommerce optimization.

May 25, 2026

ROAS Benchmarks by Industry: 2026 Data Across 12 Ecommerce Verticals

ROAS varies by industry, channel, margin, and attribution window. This 2026 guide compares public ROAS benchmarks across 12 ecommerce verticals and explains how to read them without confusing revenue with profit.

ROAS Ecommerce Benchmarks Performance Marketing Paid Media