Ecommerce Statistics
February 10, 2026
Cart Abandonment Statistics 2026: How Much Revenue Are You Leaving on the Table?
Cart abandonment averages 70.22% across Baymard's 50 studies, most of which predate 2017, and a panel of 400+ brands measured 77.55% in the 12 months to July 2026. Rates by device, industry and region, the reasons shoppers give, and how each source measures abandonment.
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