Ecommerce Analytics Articles

Expert articles about ecommerce analytics for ecommerce optimization.

September 25, 2026

Shopify Sessions and Conversion Rate: How They're Counted and What Changed in 2026

Shopify changed how it counts sessions on September 21 to 23, 2026. How sessions and conversion rate are calculated now, which metrics moved, how the bot filter works, how to compare periods, and why GA4 differs.

Shopify Shopify Analytics Conversion Rate Google Analytics 4