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If you want to slash your cart abandonment rate, you need to find—and fix—the friction in your checkout. It all comes down to being upfront about costs, making the buying process dead simple, and earning your customer's trust *before* they even think about pulling out their credit card.
Before you start tweaking buttons and rewriting copy for your Shopify conversion rate optimization, you need to know where you're starting from. Figuring out what a "good" conversion rate actually looks like—and how your store measures up right now—is the only way to begin. This isn't about chasing abstract numbers; it's about setting a solid, realistic baseline for growth.