Order Bump is an add-on offer shown during checkout. With one click, customers add a complementary product to their order. Unlike upsells that redirect to new pages, order bumps integrate directly into the checkout flow.
What is an Order Bump?
An order bump is a checkbox or button on the checkout page offering an additional product. It's designed for quick, low-friction additions.
Key characteristics:
- Appears on checkout page (not a separate page)
- One-click addition (checkbox or button)
- Low-friction complementary product
- Usually lower-priced than main purchase
- Doesn't interrupt checkout flow
Order Bump vs Upsell vs Cross-sell
Order bump:
- Shown during checkout
- Same page, no redirect
- Quick addition
- Usually small/complementary items
:
- Offers a more expensive version
- Often shown on product page or post-purchase
- Higher price point
- Replaces original selection
:
- shown anywhere in the
- ""
- Can be same price or higher
- Adds to cart, doesn't replace
Effective Order Bump Products
Complementary items:
- Batteries for electronics
- Cases for phones
- Socks for shoes
- Accessories for main product
Extended services:
- Gift wrapping
- Extended warranty
- Priority shipping
- Installation guide
Digital additions:
- Video tutorials
- PDF guides
- Premium support access
- Template packs
Best Practices
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Keep it relevant. The bump should make sense with what's being purchased.
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Price appropriately. Order bumps work best at 10-25% of the cart value.
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Clear . Explain why this addition helps in one short sentence.
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. Make the offer visible but not disruptive to checkout flow.
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Pre-selected with caution. Pre-checking the bump increases conversion but may feel manipulative.
Common Mistakes
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Irrelevant offers: Suggesting unrelated products confuses customers.
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Too expensive: A $50 bump on a $30 order feels wrong. Keep proportions reasonable.
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Too many bumps: One or two offers maximum. More creates decision fatigue.
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Cluttered checkout: The bump shouldn't make checkout feel complicated.
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No clear benefit: "Add this" isn't compelling. "Protect your purchase" is.
Measuring Order Bump Performance
Take rate: Percentage of orders that include the bump.
Revenue per order: Does the bump increase ?
Checkout completion: Does the bump hurt ?
Balance these metrics. A 30% take rate doesn't help if checkout completion drops 10%.
