Experience Eligibility Rules define which users qualify for specific personalized experiences or experiments. These rules ensure the right audience sees the right content at the right time.
What are Experience Eligibility Rules?
Eligibility rules act as gatekeepers for . Before showing a variation or personalization, the system checks if the user meets defined criteria.
Common eligibility criteria:
- Geographic location
- Device type (mobile, desktop, tablet)
- Traffic source (organic, paid, email)
- User segment (new vs returning)
- Previous behavior (viewed category, cart value)
- Time-based conditions (day of week, time of day)
Why Eligibility Rules Matter
Experiment validity: Testing a mobile-specific feature on all devices dilutes results. Eligibility ensures experiments run on relevant populations.
Resource efficiency: Complex personalizations consume server resources. Rules limit processing to users who will benefit.
Experience quality: Showing irrelevant personalization frustrates users. Eligibility rules maintain relevance.
Rule Types
Include rules: User must match to be eligible Exclude rules: Matching users are not eligible Priority rules: When multiple experiences match, priority determines which wins
Common Eligibility Patterns
Audience-based: Target specific segments (VIP customers, first-time visitors)
Context-based: Match current situation (cart abandoner, product page viewer)
Sequential: Require prior experience before showing next (saw experiment A, now eligible for B)
