Marketing Terms
Marketing terms cover the channels and metrics used to attract and keep customers. Each definition explains the concept in an ecommerce context.
11 terms
Attribution ModelAttribution models assign credit to marketing touchpoints that contribute to conversions, helping understand which channels drive results.MarketingCLV:CAC RatioThe relationship between customer lifetime value and acquisition cost, indicating whether customer acquisition is profitableMarketingCPACPA (Cost Per Acquisition) measures the average cost to acquire one customer or conversion through a specific marketing campaign or channel.MarketingDynamic ContentDynamic content automatically changes based on user data, behavior, or context to deliver personalized experiences across websites and emails.MarketingMulti-Touch AttributionMulti-touch attribution distributes conversion credit across all marketing touchpoints in a customer journey rather than crediting just one.MarketingRetention RateRetention rate measures the percentage of customers who continue buying from your store over a specific time period.MarketingReturn on Ad Spend (ROAS)Marketing metric measuring revenue generated for every dollar spent on advertising, expressed as a ratio or percentageMarketingSegmentationSegmentation divides customers into groups based on shared characteristics or behaviors, enabling targeted marketing for each group.MarketingSocial ProofSocial proof is the psychological phenomenon where people copy others' behavior, making reviews and testimonials powerful conversion drivers.MarketingUGCUGC (user-generated content) is content made by customers rather than the brand, such as reviews, photos, videos, and social posts, that other shoppers use as social proof.MarketingUnique Selling PropositionA specific feature or benefit that makes a product stand out from competitors and gives customers a reason to buy.Marketing
