CRO Terms
Conversion rate optimization terms cover the methods used to turn visitors into buyers. Each definition explains the concept and how it is measured.
12 terms
Average Order ValueThe average amount spent each time a customer places an order, calculated by dividing total revenue by number of ordersCROCart Abandonment RatePercentage of shoppers who add items to cart but leave without completing the purchaseCROConversion LiftThe percentage increase in conversions achieved by a test variant compared to the original control versionCRODrop-off RatePercentage of users who abandon a multi-step process at each stage, such as checkout or signup flowsCROFunnelA visual model of the step-by-step path visitors take from first interaction to completing a conversion goalCROHeatmapsVisual representations of user behavior showing where visitors click, scroll, and move their cursor on a webpageCROMacro-ConversionsPrimary conversion goals that directly generate revenue or lead to immediate business value, such as completed purchases or paid subscriptionsCROMicro-ConversionsSmall user actions that indicate progress toward a primary conversion goal, such as email signups, add-to-cart clicks, or account creationCROMultivariate Testing (MVT)A testing method that simultaneously tests multiple variables and their combinations to find the best-performing versionCROSession RecordingsVideo playbacks of individual user sessions showing exactly how visitors interact with your websiteCROSplit URL TestingA testing method where different page versions are hosted on separate URLs and traffic is split between themCROUnique Value PropositionA statement explaining what distinct benefit your product offers and why customers should choose you over competitors.CRO
